Examples: Kleenex, Google, Xerox. How to Name Your Brand – A Look at Our Agency’s Brand Naming Process When you’re developing a name for a business, a product or a service, you have a number of options: Catchword’s "10 Qualities of Great Brand Names" is an essential companion to "Creating the Perfect Name," and the perfect resource for anyone just beginning to create a new product or company name, or at the end of a brand naming process. The brand name should be differentiating, memorable, and easy to spell and pronounce. You want your guidelines to be clear, but also to look great. The 8 Principles Of Product Naming Even at the best of times, naming is a contentious and emotional business. Naming a business is not something to be taken lightly: A company's entire branding is dependent on the name. Brand naming, whether it be corporate or product names may seem simple, however it is anything but. If you need to choose a great brand name for your product, service or business, start by considering the importance of the name in your branding efforts.. Naming is just one, very powerful, element of the many that a brand has at hand to tell its story.Y our brand name is the most used, the most ubiquitous, which means it holds within it the majority of a brand… It needs to be trademarkable and depending on the target audiences, work well for different languages and cultures. Over 70% of the best brands in the U.S. have adopted this brand naming approach. Your name is an extension of your brand, and it can reinforce the value you provide or distance you from it. Here are a few tricks on naming your business. Top Brand Naming Examples. Drug nomenclature is the systematic naming of drugs, especially pharmaceutical drugs.In the majority of circumstances, drugs have 3 types of names: chemical names, the most important of which is the IUPAC name; generic or nonproprietary names, the most important of which are the International Nonproprietary Names (INNs); and trade names, which are brand names. These are the same criteria Catchword uses when we’re evaluating names for appropriateness and appeal.
On the downside, they can be difficult for consumers to remember if a brand lacks an in-depth story. Selecting a name for new or reenergized brands is often more complicated than it appears.
A brand style guide gives clear directions on how to communicate a brand effectively. Generally, for a final brand name that makes it through all of the evaluation hurdles and is accepted by the client, hundreds, if not thousands of names were explored.
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